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What the gap is typically worth $1.24M a year in work going to whoever is above you

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4.9 · 17 Google reviews for Xtego Creative

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Nobody plans around this

Your busiest month is Aug. It is 1.6× your quietest.

Four years of Google demand for every service you sell. Most contractors spend evenly across a curve that is anything but — and start advertising in the month everyone else already is.

Real report · names changed 2,660 searches a month · one real market
Last 12 months 4-year average
JanFebMarAprMayJunJulAugSepOctNovDec 2,662 2,150 2,218 2,325 2,912 2,008 2,250 3,312 2,060 2,175 2,185 2,085 Busiest Quietest
Searches a month · custom home builder · Fairview Peaks at 3,312

And every service peaks in a different month.

home builder Peaks in Aug · 1,300/mo $5.15 a click
custom home builder Peaks in May · 880/mo $18.78 a click
home addition contractor Peaks in May · 320/mo $12.40 a click
new home construction Peaks in Sep · 90/mo $7.90 a click
whole home remodel Peaks in Mar · 70/mo $14.20 a click

Where the number comes from

You are 6th of 17. Halfway to first is $1.24M.

Not first place — halfway there. Every firm below is real, measured on the same searches, in one market.

  • 6.47% of the clicks come to you today
  • 27.64% go to the firm at the top of the same list
  • $1.24M is what closing half that gap is worth in a year, at this market's average job

Share is share of the clicks this field takes between them — not share of the market, and not a count of buyers. It is measured, so you can check it.

Real report · names changed
1 Ridgeline Custom Homes 27.6%
2 Harlow Custom Homes 18.6%
3 Stonecrest Custom Homes 15.4%
4 Bellweather Design Build 8.3%
5 Aspen Vale Homes 7.4%
6 Northgate Custom Homes You 6.5%
7 Kinsley Construction, Inc 5.2%
8 Archway Design & Build 3.4%
9 Calder Construction Corp 1.9%

+ 8 more firms, every one measured the same way

What actually decides it

132 five-star reviews.
0.4% of the work.

Every dot is a real firm in one real market. Reviews across the bottom, share of the jobs up the side.

There is no line. The best-reviewed firm in this town is sixteenth of seventeen. The firm taking a sixth of the market has fourteen reviews.

Reviews are how you get chosen. They are not how you get found — and nobody is comparing you to anyone if you were never in the list.

Real report · names changed
0% 10% 20% 30% 03570105140 Google reviews → share of the work → Ridgeline Custom Homes · 124★ Harlow Custom Homes · 31★ Stonecrest Custom Homes · 14★ Northgate Custom Homes · 13★ Shefford Homes · 112★ A1Z Builders · 132★

What buyers are asking, right now

Google shows 79 questions in this market.
It picks your site to answer none of them.

Every tile is a real question homeowners in one market typed into Google this quarter. Every one is a page somebody is going to write. The report names all 79, and which of your rivals already owns each.

what should I expect to pay for a custom homehow do I choose between custom home builderswhat should I ask a builder before hiring themhow long does a custom home take to builddo I need an architect and a builderwhat is a construction loancost per square foot to buildcustom home vs production homehow much does a home addition costwhat permits do I needcan I live in my house during a remodelhow do builders handle change orderswhat is a fixed-price contractwho owns the planshow much deposit is normalwhat warranty comes with a new buildhow do I check a builder is licensedwhat does design-build meanbest time of year to start buildinghow do I budget for overrunswhat is an allowance in a builddo builders finance the buildhow many bids should I getwhat slows a build down mosthow do I know a bid is completewhat is a punch listwho supervises the subscan I supply my own materialswhat happens if it runs latehow do I compare two builders + 49 more

0 of 79 answered by your site

139 pages your rivals already hold on these subjects

Real report · names changed

Your market, mapped

The firm taking four times your work is fourteen miles away.

You are the middle of this picture. Every other dot is a firm competing for the same job, placed at how far out it actually is, sized by how much of the work it takes.

  • 14 mi to the firm taking 28% of your town's jobs
  • 2 firms inside your own town take less work than you
  • 27 mi is as far as a competitor reaches into your market

Distance is not the moat you think it is. Google does not rank by who is closest — it ranks by who has done the work to be found.

Real report · names changed
10 mi 20 mi 30 mi YOU · 6.47% 27.64% · 14.3 mi away
You Takes the most work Dot size = share of the work

How we know any of this

230 checks on your site. 71 of them fail today.

Every square is one check, run by hand against your site and against each firm above you. 12 of the failures are same-week fixes.

You get the full list, ordered by what it is worth to fix — whether or not we ever work together.

Real report · names changed
121 already right 71 to fix, ranked worst first 38 not applicable

Your market, not the sample

Everything above is one real market. Yours takes about a week.

Answer three questions, pick a time, and we build it for your town and the services you actually sell. Free with the call.

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We only work with residential contractors
  • Custom Homes
  • Whole-Home Renovations
  • Design-Build
  • Kitchen & Bath
  • Additions
  • Outdoor Living
  • Roofing & Exterior
  • ADUs
  • Basement & Garage
  • Restoration

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