Paid Advertising
The Buildout
Our paid-ads build — Local Services Ads, Google Search, Meta and retargeting — billed at $299 per booked, qualified appointment and nothing when we don't book one.
Definition
The Buildout is the bought half of your marketing and the name of the build you get it on: Local Services Ads, Google Search, Meta and retargeting, plus the landing pages, call tracking, and conversion tracking underneath them. You pay $299 per booked, qualified appointment — no management fee and no retainer — on top of a one-time $3,999 setup and a minimum $3,000/mo ad budget you pay Google and Meta directly from your own account.
In depth
Paid is the fast half. A campaign can be live in days and putting appointments on a calendar inside weeks, because you are buying attention that already exists rather than earning it. That makes it the right first move for a contractor who needs the calendar full now.
The ad budget is not a fee. It sits on your card, in your accounts, and Google and Meta bill you for the clicks — Jobsite 7 takes no cut of it and adds no markup, and you keep the accounts, the creative, and the data whichever way things go. What you pay us is the $299, and only when an appointment actually books.
It pairs with The Blueprint, the owned side, which compounds underneath and pulls your blended cost per job down over six to twelve months.
Worked example
A remodeler goes live on Local Services Ads and Search in week two, and pays only for the fourteen qualified appointments that booked that month.
Paid Advertising
Want this run for you, not just read about?
Make every ad dollar accountable to pipeline — lower cost per lead, sharper bidding, less waste.