Blueprint, Buildout & Landmark

Definition

The Blueprint, The Buildout and The Landmark are how Jobsite 7 is bought, all running on the same booking engine. The Blueprint is the organic build — SEO, GEO, content and reviews at a flat $2,999/mo, with no ad budget and no per-appointment fee. It works a bigger market and leaves you owning the asset rather than renting it, but it takes six to twelve months to compound. The Buildout is the paid-ads build — a $3,999 setup, then $299 per booked, qualified appointment and no management fee, on top of a minimum $3,000/mo ad budget you pay Google and Meta directly. It is the fastest way to scale, ramping up inside a single quarter. The Landmark is both together at a flat $29,999/mo all-in, across every location you own, with market exclusivity.

In depth

These are not three rungs of one ladder. The Blueprint and The Buildout are two different services — earned attention and bought attention — and either stands on its own. The Blueprint is for the builder who would rather own the channel than rent it and can wait for it to compound. The Buildout is for the contractor who needs a full calendar now and wants to pay only when an appointment books. Running both is what most established shops end up doing.

The Landmark is that pairing plus the enterprise layer: every location you own, one contractor per trade per metro so we never sign your competition, a senior strategist and a named account manager, and no per-appointment metering at all.

You don't pick before you start — every engagement opens with a free Discovery, then we recommend what has the most leverage for your market and budget. On The Buildout you can prepay a fee balance to lock in a lower per-appointment rate and get your setup credited back; it draws down as appointments book, and you top it up when it empties. The Blueprint and The Landmark are flat monthly, so there's nothing to prepay.

Worked example

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